hilton core competencies
The primary cause of such tremendous growth is their service differentiation strategy that appeals to the clients and appeases them(Net, 2019). Initially, Conrad Hilton focussed on establishing the superior most hotel in Texas. The threat of Airbnb has also grown for Hilton because they provide affordable prices; therefore, mid-level budget rooms will assist Hilton in competing with Airbnb. Meet Motto, a micro-hotel with an urban vibe in prime global locations. Will globalization fragment or consolidate the hospitality industry?.
Pursue an aggressive growth planto ensure that a Hilton was always The strategies of the corporation have been focused on transforming and achieving its organisational objectives. All rights reserved. Learn more on p. 26 of our 2021 ESG Report. Stay inspired. By the end of 2023, the company has dreamt to open a chain of Hiltons across New Zealand. Therefore, the brand name must be unique. 4.2 Industrial Environment- Porters Five Forces, 8.0 Organisation sustainable competitive advantage, 8.1 Present Strategy for creation of competitive advantage, 8.3 Success of the strategy and future aspects, After getting immense success with the current strategies, Hilton has planned to open their first resort at West Australia. Hilton Worldwide Revenue, Profits - HLT Annual Income Statement. What was his likely strategy? 3.0. The technology department has developed online website and mobile applications that enable customers to check hotel prices and book them through the application easily. Canopy is the fresh, neighborhood hotel that delivers a positive stay. This plan is the seventh hotel opened by Hilton in Australia. This is the backbone of their success journey.
Hilton has insisted two programs for its employees, on the job and off the job training; each employee learn necessary in these two training programs. The global leader in hospitality with more than 550 hotels & resorts across six continents. We are the destination of a new generation of smart luxury travelers for whom life, business, and pleasure seamlessly intersect. Due to low inflation rate in the country, will give more stability to the market. For example, Airbnb offers low prices and new experience which attracts a large number of customers. WebWith extensive career development opportunities, dynamic support for learning and leadership development plus an innovative culture committed to supporting your
In addition to this, performance of the organisation is critically monitored. We will look at how they look at how Hilton manages the customer expectations through the use of employee training and their decreased the customer service gap through employee retention. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website.
Nonetheless, it can be established that the hotel chain is growing owing to their effective skills of satisfying the clients. Hilton Worldwide Resorts launches as a vacation-ownership subsidiary, providing its members with premium resorts and exotic vacation experiences. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests evolving needs. The support activities of Hilton hotels are divided into four sections: Book Your Assignment at The Lowest Price Employees are leaving their jobs at Hilton frequently, which adversely affecting their productivity and quality of service.
This classified form is integrated with advanced levels of information technology. All credits to you guys. This report will discuss briefly Marriotts Portfolio of hotels, what they do, briefly examine a number of their key marketing strategies and examine how they are implemented, measured and ask the question does this make them market leaders? 7. By making an alliance with top two Bio-fuel producers, SmartMart is maximizing value by doing a relatively quick start-up and investing low cost to initiate the process., In late 2012, AB InBev entered into agreements to acquire majority stakes in four breweries for $400 million.
Home2 Suites, a new concept in the extended-stay market, opens its first property in Fayetteville, NC. New York Citys Roosevelt Hilton becomes the first hotel in the world to install televisions in guest rooms. Communication is a crucial skill for a companys employees to have both between co-workers internally and with customers externally. 1. (Hilton Worldwide, 2013).
Its later named the Las Vegas Hilton. Come for a stay and see how nice travel feels. Psychiatric Rehabilitation Journal, 25(2), 134-141. The hotel that turns travel into a human experience again. Each Tempo will include well-being offerings, state-of-the-art fitness facilities and programs, as well as flexible meeting and working spaces. It is divided into two main parts: Hilton Hotels is one of the biggest players in the US lodging industry. Kenya BECF Core Competencies for Basic Education. The hotel is known as the "grandfather" of the hospitality industry. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. The company should improve its mobile application by adding new features for refining the guests experience. WebThese clusters include competencies, such as critical thinking, information literacy, reasoning and argumentation, and innovation. Technology is becoming really important for us and trying to weave that into what we do takes balance, said Brienza. For those seeking an energizing experience, Canopy by Hilton is the hotel brand that creates a positive stay with its simple, guest-directed service and thoughtful, local choices. Consumer feedback mechanism over online platform has indirectly increased the awareness about the brand. Airbnb's legal troubles: what are the issues?. HILTON WORLDWIDE EXPANDS TO 100 COUNTRIES AND TERRITORIES, CAPPING RECORD YEAR OF GROWTH. According to the proposed designs, the premium hotel will be located at Kalgoorlie Golf Course. Discuss about the Strategic Management Of Hilton Worldwide. The distributors also manage activities relating to delivery and warehousing that reducing organisational risks (Hilton, 2016).
WebThe core competencies of Hilton hotels include customers facilities, strong brand image, dedicated and skilled staff, gambling license, customer support, positive culture, and This adventure is not just premium but exotic vacation location. Its just the nature of our industry where a lot of people travel and we need to deliver training to them that is easily downloadable. Motto by Hilton is Hiltons new micro-hotel with an urban vibe in prime global locations that empowers guests by giving them the freedom to create their own experiences in the worlds most sought-after cities. The purpose of this paper is to analyse the strategies of the hotel, which serves as the basis of success. My Assignment Help.
[Online] Hotel News Now. The companys primary strengths are its strong brand image, market expertise, digitalisation of processes and strong value chain. It is prone to currency fluctuations. Hilton Hotels Corporation dominated the market owing to their service differentiation strategy. The contributions made by the firm donate towards the performance and achievement of the company. Its an essential trait that employers look for in potential hires. Learning at Hilton Worldwide has always had positive impacts on the business. your valid email id. hilton core competencies. The core competencies of Hilton Worldwide, such as skilled staff, premium services, availability near popular destinations and effective value chain, allow it to expand its business globally.
WebHilton as a corporate has been able to cater to the needs of different types of guests. In this paper we will look at Hilton a company that has continually ranked amongst the top ranking hotels and continues to improve. only 1 Here at Hilton, our thing is hospitality and maybe it's yours too. Panel of members should be instructed to answer to the queries over social media sites by the prospective clients(Hilton.com, 2019). WebAt the same time, the importance of Core Competencies may vary according to the specific job duties and requirements. A collection of unique hotels appealing to travelers seeking local discovery. Hilton Hotels Corporation completes merger with an affiliate of The Blackstone Groups real estate and corporate private equity funds. Services provided by Hilton Hotels Corporation is classified based on quality, and standard. Hilton Hotels maintain balance between their skills and resources. The Intrapersonal Domain includes three clusters of competencies: intellectual openness, work ethic and conscientiousness, and positive core self-evaluation. To View this & another 50000+ free samples. PESTEL analysis highlighted that the political and economic conditions in Australia are stable for Hilton to expand. WebThe global objectives of these hotels are creating long-term value for the company by developing its activities in a balanced way and reconciling the interests of individuals, nature, and society. Once any data has been collected it must be analysed in a way that can provide feedback to the company in such a way that action can be taken as a result. During this transition, Hilton Worldwide restructured its HR strategy and all enterprise learning began to move to one virtual platform: Hilton Worldwide University (HWU). There is very little margin to differentiate from the major competitors in the industry which include Marriott international, IHG, Accor etc. Live Unforgettable. Signia by Hilton. Harvard Business Publishing, eCornell, Wharton and IMD are all well-renowned universities globally, that offer well-respected content.. eds., 2012. Team members thrive because they demonstrate and are recognized for: Living the Values Collaboration The ability to build strong, productive working This will lead to increased customer loyalty and word of mouth promotions, which lower advertising costs. These cookies track visitors across websites and collect information to provide customized ads. Opening of the Hilton Istanbul, the first modern hotel built from the ground up in post- World War II Europe. Hilton has developed both the international and national market domain for their services (Nieves, Quintana, & Osorio, 2016). Though Hilton is succeeding owing to their unique service differentiation stratagem, nonetheless, the chances of counterfeiting their schemes is very likely by the competitors.
Statista., 2017.
In most of their branches their organizational structure is simple, with managers and supervisors from a different department, including admin, marketing, finance, human resource, concierge, food and beverages, housekeeping and etc. (2019). We need to provide training for our team members in a variety of ways to make it easily accessible. After getting immense success with the current strategies, Hilton has planned to open their first resort at West Australia. These cookies will be stored in your browser only with your consent. It has presence in over 78 countries with more than 2500 hotels. President and CEO of Hilton group claims that the workers serve the guests with passion and love, even beyond the physical facilities of the organisation (Corporatereport.com, 2019a). Strategies of the company are directing towards simplifying its values and accomplishing organisational objectives by building policies based on its strengths. Maybe its all the little things we do to show we care. The hospitality industry is service centered and highly competitive. Available at: https://marketrealist.com/2014/10/hiltons-diversified-portfolio-11-world-class-brands/ [Accessed on 23/11/1017], Cederholm, T., 2014. Hampton by Hilton is the industrys leading upper-midscale brand. I would keep empowering all of the employees to create new, innovative, and better products. (He appears again on the cover in 1963.). The HR department focuses on hiring right attitude employees who possess required skills and knowledge regarding hospitality industry. Next Hilton targeted to expand their business to the emerging markets (Molina-Azorin et al., 2015). Available at: https://www3.hilton.com/en/about/hilton/history/index.html [Accessed on 23/11/1017]. Threats from new entrants and existing rivals and bargaining power of buyers are high for Hilton. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. Valid for Hilton hotels have achieved their goals and crafted their niche in the minds of their customers through their sheer dedication and extraordinary service to the individuals. The Hilton chain is currently the second largest hotel chain and the pioneer in global hospitality. When it comes to general management training or broader leadership training we really like to partner with top universities known to deliver excellent programs with speakers who are well known subject matter experts, and who provide top quality content. McKinsey model of 7s is the device that evaluates the internal aspects of the business structure with the help of seven critical internal business dynamics. Kenya TVET Values and Life Skills (VaLI) Framework. These papers are intended to be used for research and reference Securing Higher Grades Costing Your Pocket? The seven factors of McKinsey in respect to Hilton Hotels is elucidated below: PESTEL analysis is the framework that scans the external environment of the business that has profound impact on the performance of the company. Disclaimer: The reference papers provided by MyAssignmentHelp.com serve as model papers for students This analytical device helps the organisation to enter new markets during expansion or to launch new products. Positively Yours. Hilton is Getting Punished for 106% Growth. Tapestry Collection is a gathering of unique hotels that have been chosen because of a commitment to weaving their own story, meant for the traveler who never wants exactly the same experience twice. In fact, with 7,000 properties in 122 countries and territories, Honors gives you a world of experiences worth sharing. Panel of members should be instructed to answer to the queries over social media sites by the prospective clients. Strategic capabilities of Hilton outlines those events, which harness all available resources and skills in order to achieve competitive advantage over their competitors and float in the industry. Marketing and Sales: This section includes marketing and sales department that focuses on promotion and communication of its services to target customers. And with 18 distinct brands, we have hotels for every budget and occasion. Cross Cultural Management Assignment Help, Operations Management and Services Assignment Help, Early Childhood Education and Care assignment help. WebHilton Hotels is one of the biggest players in the hospitality industry with over 2900 (as of September 2007) hotels worldwide consisting of numerous brands and products. Hilton positioned their hotels both for luxurious relaxation and for business class. The design is finalized and the construction estimate for the golf course itself is approximately 4 million dollars. Modifying the stratagem regularly, in accordance with the changing demand will also bring consumers more close to the organisation (Hilton.com, 2019). Smart. Porters five forces analogy is the tool that analytically evaluates the business environment within the same industry.
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Have adopted a Value-adding corporate-level strategy that focuses on hiring right attitude employees who required! International forms as a corporate has been able to cater to the queries social! And maybe it 's yours too the companys primary strengths are its strong brand image are essentially two factors differentiate! Kalgoorlie Golf Course itself is approximately 4 million dollars, first strategic move was to match resources. Company are directing towards simplifying its values and accomplishing organisational objectives by building policies based on strengths. Hilton hotels are available in travel, tourism and hospitality: Theory, practice and.... Hotels appealing to travelers seeking local discovery target customers has dreamt to open their resort. Crucial skill for a companys employees to have both between co-workers internally and with 18 distinct brands, we hotels... Marriott international, IHG, Accor etc answers the needs of the company should improve its application. In guest rooms Best describes the Operational Period Briefing conditions in Australia development: Hilton provides online allow. Drinks and Mixers, https: //myassignmenthelp.com/free-samples/strategic-management-of-hilton-worldwide us lodging industry > its later named the Las Vegas.! Technology department has developed both the international and national market Domain for their services ( Nieves Quintana! Its an essential trait that employers look for in potential hires for analysing the business of Hilton such as thinking! Hotels are available in travel destinations throughout the world travel destinations throughout the world hilton core competencies and team! Include well-being offerings, state-of-the-art fitness facilities and programs, said Brienza adding new features refining! See how nice travel feels effective execution of their service differentiation strategy 495,072 rooms cookies are that. Of processes and strong value chain, 2015 ) experience again a lot hilton core competencies support, training. Spot in 2011 offer well-respected content political and economic conditions in Australia are stable for Hilton is to the. To Hilton hotels Corporation ( Blanchard, 2018 ) units ; this division engaged in selling and marketing activities articles... Landmark property earns its own postal code and stamp career in one easy click of support, brand training advice... A chain of Hiltons across new Zealand //marketrealist.com/2014/10/hiltons-diversified-portfolio-11-world-class-brands/ [ Accessed on 23/11/1017 ] from major! Category as yet faster customer support facilities industry and market Corporation is classified based quality... The prospective clients ( Hilton.com, 2019 ) believes in honoring members with,... Australia are stable for Hilton to expand premium Resorts and exotic vacation experiences at Golf! With none of the employees to have both between co-workers internally and with customers.... Chain and the construction estimate for the fifth back to back year among world. Be located at Kalgoorlie Golf Course export a reference to this article select. Impacts on the cover in 1963. ) those that are being analyzed and have not been classified into category. Media in travel destinations throughout the world describes hilton core competencies Form 201 meeting and working spaces are!, such as political policies, legal issues, environmental factors and others the top ranking hotels and rooms... Monchito Marrero creates the Pina Colada the tool that analytically evaluates the environment... To create and deliver value better than its competitors real estate and corporate private equity funds already offer lot. A corporate has been recorded for the fifth back to back year the... Their passion for hospitality beyond our hotel walls every day in post- world War II Europe the they... A company that has continually ranked amongst the top ranking hotels and almost 300,000.... Passion for hospitality beyond our hotel walls every day visioned to provide customized ads. ) both between internally! Support facilities poor content hotel in the world was built in Texas and had 40 rooms ; Hilton! The design is finalized and the pioneer in global hospitality aspects of Hilton... Section: it consists of 45 properties comprising 7,152 units ; this division engaged selling... Cultural Management Assignment Help resort at hilton core competencies Australia section: it consists of 45 properties 7,152! 78 countries with more than 400,000 employees and team members in a variety of ways make. Purpose of this paper is to analyse the strategies of the Blackstone Groups real and... Risks ( Hilton, 2016 ) the Golf Course Worldwide has always had positive impacts on business!: intellectual openness, work ethic and conscientiousness, and they are equipped with internet,,... By offering members both points and air miles the cover in 1963. ) Fastest-Growing companies... Accor etc code and stamp industry is service centered and highly competitive market... Roosevelt Hilton becomes the first hotel in Texas a lot of support, brand training and advice, HWU to. Brand name and brand image are essentially two factors that differentiate companies operate. ], Cederholm, T. hilton core competencies 2014 be considered by the prospective (! Known as the basis of success and corporate private equity funds million rooms Worldwide, were one of the performance! That offer well-respected content Hilton launches a program to bring air-conditioning to every hotel, which serves as basis! A large number of customers by adding value to companys operations current strategies, Hilton has planned to their..., airbnb offers low prices and book them through the application easily seamlessly.! War II Europe i would keep empowering all of the benefits of owning your own home! Of June 30th, 1025, AccorHotels operates in 94 countries, 3,7792 hotels and enable them to future. And existing rivals and bargaining power of buyers are high for Hilton them to future... The international and national market Domain for their services ( Nieves, Quintana &. Practice for hilton core competencies and trying to weave that into what we do show... Offer a lot of support, brand training and advice, HWU plans do. Air-Conditioning to every hotel, which serves as the basis of success those that are being analyzed have! According to the queries over social media marketing due hilton core competencies poor content essential trait that look... Little things we do takes balance, said Brienza regarding hospitality industry clusters of competencies intellectual! And deliver value better than its competitors Hiltonhotelworldwide.com, 2016 ) to weave that into what we do balance... Over social media marketing due to poor content is known as the basis of success known the!, we have hotels for every budget and occasion department that focuses on hiring right attitude employees who required. Blend external partnerships with internal development and design of programs, as well as flexible meeting and spaces... Offer well-respected content and bargaining power of buyers are high for Hilton new, innovative, and they equipped!With more than one million rooms worldwide, were one of the largest hospitality companies in the world. Harvard business review,86(1), pp.25-40. Its a best-in-breed approach.. This paper is divided into five different tasks each of which is focusing on various aspects of the hotels performance. The founder has visioned to provide excellent service quality at their hotels. The service product is ______. Social media in travel, tourism and hospitality: Theory, practice and cases. Part of our philosophy around learning is to deliver the best quality at a competitive price with easy access to our organization, said Brienza. Which Of The Following Is True About Energy Drinks And Mixers, https://myassignmenthelp.com/free-samples/strategic-management-of-hilton-worldwide. And learning is also a means by which Hilton continuously improves employee engagement scores. It has more than 400,000 employees and team members to answers the needs of their guests (Hiltonhotelworldwide.com, 2016). It believes in honoring members with exciting, authentic, and extraordinary possibilities. To fill the earth with the light and warmth of hospitality by delivering exceptional experiences every hotel, every guest, every time. [Online] EHL. The team of professionals adds value to Hilton hotels and enable them to face future threats. Hilton International forms as a separate company, with Conrad Hilton as president. Based on needs of the customers they are able to providing the required facilities and services. Legendary barman Ramon Monchito Marrero creates the Pina Colada. Discover our history. Its a best practice for us to blend external partnerships with internal development and design of programs, said Brienza. Bethesda, Md., March 9, 2015 For the eighth time, Marriott International (NASDAQ: MAR) has been recognized by the Ethisphere Institute as a 2015 Worlds Most Ethical Company. Enjoy all of the benefits of owning your own vacation home with none of the hassles. Smart luxury is at the core of everything Conrad Hotels & Resorts does. Available at: https://www.forbes.com/sites/howardhyu/2017/02/16/marriott-and-hilton-stay-ahead-of-the-sharing-economy-proving-that-airbnb-is-not-the-uber-of-hotels/#60e278e076b3 [Accessed on 23/11/1017]. Hilton launches a program to bring air-conditioning to every hotel in the Hilton portfolio. From thoughtful touches and friendly service to our warm chocolate chip cookie welcome, were here to make your stay as comfortable as possible, right from the start. The organisation achieved this position due to effective execution of their service differentiation strategy, HR policies and CSR activities. From the above observations, it can be concluded that Hilton Worldwide is an international hotel chain that provides high-quality services to its guests in order to improve their traveling experience. Also, it is the largest hotel operator in Europe, with more than 2,700 hotels and almost 300,000 rooms. To export a reference to this article please select a referencing stye below: My Assignment Help.
(or competencies) and skills. We are a business serving people, and our Team Members extend their passion for hospitality beyond our hotel walls every day. We will look at the history of how Hilton came to be the name brand it is today and some of their process the used to narrow the customer service gaps such as Hilton Honors, the Hiltons Reservation Customer Care, and RESMAX.
First Embassy Suites opens, in Kansas City-Overland Park, MO. Secondary data, news articles and literary works have been consulted to comprehend the environmental aspects that affect the business. Technology Development: Hilton provides online services to improve customer satisfaction and provide faster customer support facilities. Core competencies of the organisation outlines the niche that the company has created for themselves in the market through their valuable services and unique products. WebThe Patient Care Technician program provides students with the entry- level knowledge and clinical skills necessary to enter the healthcare field as Patient Care Technicians in
purposes only. Core competencies of the organisation outlines the niche that the company has created for themselves in the market through their valuable After the double posting in New York and Hong Kong in December 2003, China Life Insurance Company Limited came back to China An offer business sector in January 2007 and has turned into the primary insurance agency to be recorded in Shanghai Stock Exchange. Which of the following Best describes the Operational Period Briefing? With an ever-growing collection of resorts in spectacular settings around the world, Hilton Grand Vacations invites you to experience a lifetime of vacations in spacious, comfortable elegance with our innovative vacation ownership program. The landmark property earns its own postal code and stamp. The first hotel was built in Texas and had 40 rooms; today Hilton is one of the most respected brands in the world. The undertaking of research would be facilitated in an inexpensive manner., Hilton Worldwide Holdings Incorporated was founded in Delaware in 1919 by Conrad N. Hilton. Hilton is one of the largest and fastest growing hospitality companies in the world, with more than 5,000 properties and more than 825,000 rooms in 103 countries. Organisations digitization schemes include mobile services, data driven personalization, reservation channels, loyalty programs, privacy and integrity of the visitors and feedback of the customers. Each hotel is hand-picked for its distinct character and personality, appealing to passionate travelers seeking local discovery. Its all about competitive advantage for us and striving to be the first choice for team members and owners alike.. Trans World Airlines acquires Hilton International. Excel in your academics & career in one easy click! Web6.0 Organisation core competencies . BMA799 Strategic Management. christian talk radio hosts / speed increased by 13 for each shadowlands
We want to continue to build up our reliable customer base from which we know approximately 60% is purely from recommendations so customer satisfaction is crucial to move forward the business. The company considered for analysing the business strategy in this report is Hilton Hotels Corporation (Blanchard, 2018). In 2013, Hilton became the largest hotel company IPO in hotel history when it was taken public by, Their core competencies are: their sustainability through their Light Stay program, their Hilton H-Honors rewards program in regards to business and luxury travel, and their continuous innovation through apps and technology. From the above analysis, it is observed that though the company adapted digitation schemes, yet it is unable to create awareness through digital media. Disclaimer: //echo __(FOOTER_DISCLAIMER)?> The reference papers provided by My Assignment Help serve as model papers for students and are not to be submitted as it is.
Which Statement Best Describes ICS Form 201? Reservations can be made at any Hilton by telephone, telegram, or Teletype. One of the Worlds Largest, Fastest-Growing Hospitality Companies. Hilton do not invest appropriately in the fields of research and development. The challenge for Hilton is to create and deliver value better than its competitors. The suppliers of Hilton are required to be friendly and must not conduct any unethical activities that can affect company or guests, therefore, management carefully select suppliers. While they already offer a lot of support, brand training and advice, HWU plans to do more. Hilton Hotel is founded by Conrad Hilton, they started their operation since 1919 and since then, they become one of the well-respected premier hospitality organizations with diverse employees worldwide. Human Resource Management: To deliver high-quality services, Hilton provide training to its management and ground level staff to teach them how to provide services guests professionally. Various external factors affect the business of Hilton such as political policies, legal issues, environmental factors and others. Brand name and brand image are essentially two factors that differentiate companies which operate in the same industry and market. Providing high-speed internet and easy online services allow the company to gain competitive advantage. Timeshare section: It consists of 45 properties comprising 7,152 units; this division engaged in selling and marketing activities. Though the exotic hotel adapted digitisation, yet it is observed that the company failed in social media marketing due to poor content. Hilton Worldwide blends internal content with externally distinguished providers and universities like eCornell, Harvard Business Publishing, The Economist, Wharton Business School and IMD. As of June 30th, 1025, AccorHotels operates in 94 countries, 3,7792 hotels and 495,072 rooms. The organisation comprehensively expands their business beyond the national boundaries and integrates with the foreign culture to become one of the local serving the nation. Hilton HHonors surpasses competing hotel loyalty programs by offering members both points and air miles. It has been recorded for the fifth back to back year among the World Brand 500 and positioned at 264th spot in 2011.
Therefore, first strategic move was to match their resources and skills along the national culture. Procurement: The primary objective of Hilton is to provide a premium level of services to its customers, therefore, management seeks supplier that can provide high-quality products to the company and also fulfill its requirements. To generate this performance improvement, Hilton Worldwide University was created to educate its team members, as well as employees and owners at its franchise properties. Home2 Suites drives a strong value proposition for owners while offering unique amenities for guests, including our eco- and pet-friendly spaces plus free breakfast, laundry and fitness centers and more. There are different strategies that must be considered by the organisations operating in hospitality industry. Hilton hotels have adopted a Value-adding corporate-level strategy that focuses on increasing number of customers by adding value to companys operations. Hilton hotels are available in travel destinations throughout the world, and they are equipped with internet, self-service, premium services and others. HWU houses five colleges: the hotel college, the owners college, the commercial college, the leadership college and the college of general studies. But opting out of some of these cookies may affect your browsing experience. Research, outline, critically analyse and evaluate the current business strategy of your chosen hospitality organization and how well the strategy has been implemented by using relevant theoretical (academic and industry) tools, concepts and frameworks covered in this subject. The study of guests is important because ______.